The Process




1. Our First Date

Before we decide to work together, we will set up a date via phone or Skype to get to know each other and see if we will make a good team! I will ask you some questions about your project, brand, and vision, and will answer any questions you may have.

2. Booking & Homework

If we decide on a second date and you would like to reserve a spot in my design queue, I will send a contract for you to sign and return with a non-refund- able 50% deposit. Then I will send you a design workbook to complete and return 1 week before your project start date. This will include questionnaires, branding guidelines, website content, and/or a Pinterest assignment.

3. Inspiration Board

On our project start date I will begin to compile two inspiration boards drawing from the images that you saved. We will go over these two boards together and pick your favourite, fine-tuning as needed and combining the two boards to create a visual reference for your brand. (2 revisions)

Create + Refine: Brand Design

4. Logo Concepts

Once your inspiration board is complete, I will create three distinct logo concepts for your brand. After discussing these options, we will narrow it down to one logo. (2 revisions)

5. Brand Style Guide

Next we will create alternate logos, type combinations, patterns, and illustrations to complete your brand. All these elements will be compiled into a brand style guide for future reference. (1 revision)

6. Collateral Items

Now that your new brand identity has come together I will design 3 collateral items of your choice. Options include: business cards, letterhead, thank you cards, gift cards, stamps, stickers, pricing guides, media kits and/or social media graphics. (1 revision)

7. Brand Completion

After all your collateral has been created and you ecstatic with your new brand I will send over a convenient Dropbox link of all of your zipped up logo and print files.

Create + Refine: Web Design

8. Website Design

Once the brand design process is complete I will put together a plan of action for your website. After this is reviewed I will go ahead and will create a detailed mockup of your website homepage and one interior page for you to review and make notes on. In order to ensure that we create the perfect website we will schedule a call to go through the mock-up and allow you to ask any questions. (1 revision)

*Please note that all site photography and content is due prior to the development stage.

9. Website Development

After our chat I will begin the development phase of our project. Please allow approximately 4-8 weeks for this stage. Once complete you will be sent a live test site link for your review and approval. (2 revisions)

10. File Sharing & Client Tutorial

Once the development is complete and you are over the moon with your new site I will upload the final site to your server and share with you all your files and passwords. At this time we will have a 45min session where I will teach you how to use your new site including some basic WordPress knowl- edge, edit content, add pages, and how to create blog posts.


11. Launch Day

Now that your brand and/ or web design project is complete it is time to launch your new duds to the world! On your launch day I will celebrate your new brand and website by sharing your new designs on my website and through social media.